Services: Training
Webbmedia Group offers more than 115 training modules that can be personalized for your organization, regardless of your size or the language you speak. Below is a very small sample of some of our modules along with descriptions and specifics so that you can get a feel for how we conduct our sessions.
Sample Descriptions of Webbmedia Group's Training Modules
Monitoring Your Brand Using Social Media
Time: 2.5 - 4 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: Quick: name the last five social networks where your brand name was mentioned. Don't know? Then you're doing a disservice to your company. Whether you're the corporate communications manager for a Fortune 500 firm or an independent entrepreneur with a startup, we'll show you how to effectively monitor your brand (and all the discussions about it) throughout social networks. You'll gain access to the 5 tools every brand manager must know and we'll show you how to keep track of your brand without losing your workday.
Digging Deep: Finding critical information hidden on the web
Time: 2.5 - 4 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: Chances are good that you're missing out on all of the critical information hidden on the web. Are you using hidden networks to mine for data? Do you know about the myriad alternative search engines and how to use them? Did you know that armed with only an email address, you can begin to track everything someone does inside of a social network -- even if you're not connected? This training session is a must for anyone who must hunt for information on people: lawyers, teachers, HR managers, journalists, PR reps and more. We'll showcase lots of search strategies and tools. Then, we'll lead participants through more than a dozen hands-on exercises via a challenging digital scavenger hunt!
Executive Bootcamp
Time: 1.5 - 2 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: In this intensive bootcamp session, senior leadership will learn the basics of Twitter, Facebook, Foursquare, Quora and LinkedIn. We will introduce Gravitar and KnowEm. We will also explain social search and how to track conversations. We will also highlight some up-and-coming social networks.
The Next New Metrics
Time: 2.5 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: Let's say that you've just published some amagzine content - so amazing, in fact, that your editor or business partner now expects to see sky-high numbers on the web. But for all your effort, it seems like only half the traffic you hoped for actually clicked on your site. What gives? Because of the popularity of social networks, blogs and other tools, lots of people are copying and syndicating your content without necessarily clicking on your website. In this session, we'll explain how to bring more sticky traffic to your digital content, but we'll also help you understand that unique visitors and page views alone don't reflect the success or failure of content. It's also about what happens to that content once it leaves your website. We'll explore some cutting-edge websites to help you track your own content, to understand who's reading/ listening to/ watching it, and how it travels around the web's various networks.
Managing Expectations
Time: 2 - 3 hours
Equipment: None needed - this is a lecture-style session
Description: In this session, staff will learn how to identify whether a digital project idea is the right fit for a client/ campaign/ newsroom/ audience. How can staff ensure that wishes are being met -- but that the digital project is actually solving a problem or advancing a cause? What’s involved in planning large-scale interactive projects, iPad applications, mobile apps and more? We will discuss feature fatigue and how to close the gap between expectations and the reality of digital production. We will discuss the Agile approach and iterative development.
Master Class: Emerging Tech
Time: 2 - 3 hours
Equipment: None needed - this is a lecture-style session
Description: Master Classes are designed for staff who have mastered basic skills and are ready to work on advanced techniques and best practices. In this class, we will discuss emerging trends in consumer technology and communications. We’ll showcase tools, websites and search engines that are still in alpha and will help the digital team learn how track what’s coming next.
Social Media for Reporting
Time: 2.5 - 4 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: Journalists are starting to use Facebook, Twitter and other social networks, but are they mostly wasting time? In this session, we'll show you how to use social networks to report ethically -- but thoroughly -- on any topic. Hands-on portions will include creating your own social network from scratch that can be used for your beat, and we'll also show you some top-secret databases that can be used for comprehensively searching through all social networks on the web. (Did you know that Netflix, Lands End and Pandora all have active social networks?)
Social Media for Publishing
Time: 2.5 - 4 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: So your company has a Twitter feed, and you're throwing each new headline at an unresponsive crowd that refuses to retweet or click through. What gives? Effective social media isn't about posting headlines. Publishers must build their audiences organically, which means understanding who they really are, how they behave, and what content they'll respond most favorably to. In this session, we'll outline a methodology for finding your audience, and then we'll give you concrete steps to make it grow. We'll also showcase some new (and free! tools that will allow you to track and measure your audience's engagement within multiple social networks.
Using Twitter in Your Newsroom
Time: 2.5 - 4 hours
Equipment: Each participant must have a computer and reliable Internet connection.
Description: To tweet or not to tweet...that really isn't the question. Of course newsrooms should be using Twitter. But most don't understand how to really use the network for optimal audience growth, website traffic and branding. In this session, we'll dispel the myths about how journalists should be using Twitter - and we'll focus on best practices that should be observed by everyone, from reporters to copy editors to the publishers themselves.
Location Aware Content
Time: 2.5 - 4 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: It's deadline -- do you know where your content is? Is your newsroom geotagging its content so that it can be discovered on all of the latest platforms? Do you have a mobile application that promises to deliver local information -- but isn't actually location aware? Why is location so important, and what does your newsroom need to know now about location-based applications and tools? We'll answer these questions and more, and we'll showcase best practices in this important session.
Mapping/ Mashups for Beginners
Time: 2.5 hours
Equipment: Each participant must have a computer and reliable Internet connection
Description: In the past three months, six new mapping tools and platforms have been released that enable content producers to create incredibly detailed, interactive maps. We're not just talking about putting some comments into a Google Map... what about a map that literally tracks all of your footsteps and, say, helps you learn your MTBS Score? (Your "mean time between Starbucks”) Or a map that helps others learn where you and your reporting team are as you move throughout the city? This session will explore all of the innovations in mapping, and we'll try some exciting hands-on mapping activities that go way beyond a simple Google Map. The best part? No programming required! A great session for local business owners, college professors, journalists, local government workers and more!
