Ideas & Innovation Strategy
Our engagements include:
On-Call Retainer: For organizations with ongoing digital strategy needs, we offer a subscription service. This enables us to work on a variety of projects with you and to provide ongoing advising as your needs and the market changes. It also helps to ensure that you stay ahead of disruptive technology (and well ahead of your competition). This service is available to a select group of organizations, who we will only work with if they are not in direct competition with one of our existing clients. We accept a limited number of retainer clients during the year. Example of current client: People Magazine.
We’ll come to your office once a quarter and deliver a three-hour Tech Trends Executive Session explaining all of the emerging web/ mobile/ tablet/ social and gadget technology. And we’ll show why all that matters to you and your company right now. Attendees receive copies of our latest research and analysis as well as special private alpha/beta invites to emerging digital tools, sites and social networks. This service includes:
- Quarterly customized Tech Trend Strategy Sessions held at your office.
- Up to 30 hours of consulting time each month to ask us questions, seek advice on new projects, solve problems or simply to brainstorm new ideas. Our entire team of consultants is available to you.
- Research and analysis that alerts you to emerging disruptive technology, websites, social networks, industry trends and consumer behaviors.
- New tech alerts. We'll let you know if a game-changing product or web tools is hitting the market, and what that means for your organization.
-
Connections! We'll connect you to the vendors and product developers helping to shape our digital media landscape. We independently research and vet each vendor and have no financial or other relationships with anyone we recommend.
Daylong Advisory or Ideation Session: Webbmedia consultants spend 1 - 3 days at your office to assess your specific situation, brainstorm the issues you're facing, offer feedback and strategic advice, and create action plans for your management team. Example of recent client: WNYC
Digital Strategy Mapping: We offer intensive, in-person strategy sessions to help your organization's stakeholders define goals, assess digital projects/ products, create strategic digital plans and more. The centerpiece of these sessions is innovation. At the end of our work together, we will deliver your team:
- A strategic digital plan, with key performance indicators, benchmarks and goals
- A timeline and action plan
- Case studies illustrating the plan’s key points
- A competitive analysis showing your company compared to others
- A likely budget for implementation
- A list of innovative ideas and experiments to try
- Recommendations for best practices and ways to achieve your goals.
Digital Strategy Mapping ranges from a few weeks to a few months. Work is done on-site with you and off-site in your community and in Webbmedia’s offices. Example of current client: Chicago Public Library.
Projects: We work with many clients on a project-basis to address a specific, immediate need in their organizations. Example of current client: Knight Digital Media Center.
Some examples of this kind of work includes:
- Identifying, selecting, negotiating and implementing a new content management system
- Creating a comprehensive social media strategy and action plan
- Developing an audience-building game using an existing technology (QR codes, text messaging). Games can be deployed at conferences, corporate events, university orientations and the like. To begin, click here.
