Executive Support

We are pleased to offer a number of knowledge support services for busy CEOs, Human Resources Directors, Publishers, Agency Directors, Government Leaders, Producers and other executives.

Do you rank amongst the 75% of executives disappointed with the level of innovation in your company? What are you going to do when all of your employees and all of your clients have continual access to smartphones, location-based services and advanced digital tools? The time is now for you to champion digital leadership within your organization. Webbmedia can help.

• On-call preparation of customized notes and briefings on anything related to the web, mobile and social networks. Retainer clients can order personalized notes ahead of their meetings with as little as eight hours lead time.
• One-on-one consultations to explain the latest web/ mobile/ social trends. (Retainer clients only.)
• Brainstorming sessions to talk through projects, ideas, challenges and proposals. We offer executives insights into the web/ mobile/ social media worlds and top-level intelligence on how the very latest trends might impact their business decisions and opportunities. (Retainer clients only.)

Strategic Planning and Intellignce

We develop strategy and implementation plans for a variety of projects: mobile, social, content management, and more. We also provide clients with consumer feedback on their websites and digital assets.

• Development of broad or strategic plans and workflows for implementation.
• Guidance on managing innovation/the process of innovation within an organization.
• Deploying our 115-person focus group to test an organization's digital products and services.
• Development of a comprehensive strategic digital plan with benchmarks, iterations and a recommended process for implementation.
• Customized strategic digital plans on a per-project basis: website launch/ relaunch, mobile application development, etc.
• Lead development teams to design and implement new web applications.

Platforms: Mobile, CMS, Site Development

We work with organizations to help them develop templates for mobile applications, apply new workflows and develop their websites.

• Mobile across platforms, standards and even continents: location-aware services, geospatial web, stand-alone apps.
• Site redesign analysis, recommendations and strategy.
• Converting single-platform content into multiple-platform products for monetization and growth.

Vendor Selection/ Recommendation

Webbmedia is proudly vendor-neutral. We only recommend vendors and developers after we have vetted them aggressively and feel confident that our clients will have positive experiences. We receive no financial (or other) benefits from vendors/ developers for any recommendation we make. Our selection process is customized for each client and every project.

• Selection and implementation of content management systems and other third party applications.
• Selection of vendors: developers (mobile applications, website, other).

Evaluation + Assessment

Is your organization headed in the right direction? Do you have enough staff to work on that redesign, and do they have the proper technical skills? Webbmedia regularly conducts technical assessments and site evaluations.

• Strategic analysis of a site or mobile application's effectiveness.
• Strategic planning to launch first-time publications.
• Evaluation of site relaunch plans and recommendations for changes ahead of development.
• Evaluation of a company's digital identity/ branding and recommendations for controlling the conversation.
• Technical staff aptitude analysis and recommendations.

Strategic Digital Planning

Most organizations are operating without a comprehensive strategic digital plan, which means that they have not thought enough about budgets, site/ project iterations and likely evolutions of social media and other web-based tools.

• Development of a comprehensive strategic digital plan with benchmarks, iterations and a recommended process for implementation.
• Customized strategic digital plans on a per-project basis: website launch/ relaunch, mobile application development, etc.
• Lead development teams to design and implement new web applications.

Social Media Strategy, Planning + Implementation

We help our clients learn how their customers and stakeholders are using social networks and provide strategies on how best to track conversations, control digital branding and compete.

• Use integrated, cross-platform solutions to convey your company message to the right online communities.
• Build customized Web 2.0 blogs and forums.
• Create a corporate digital identity and community within Twitter, Facebook and other relevant online communities.
• Work with established web teams and corporate communications departments to harness and use social networking tools.
• Create strategies for Search Engine Optimization and Social Network Optimization, which are both in flux as new search engines (Bing.com) and social networks (Foresquare) begin to reach critical mass.

Curriculum + Training Development

Webbmedia has worked with several universities to help them launch journalism schools/ programs and to create their curricula. We have extensive experience working with academia and understand the unique challenges and opportunities facing department chairs and program directors.

• Develop strategy for journalism school/ program student base, budget, programming and faculty hiring/ retraining.
• Develop curricula for integrated digital journalism courses.
• Recommend appropriate web-based tools (BlackBoard, etc.) for course implementation and monitoring.
• Course and capstone development.
• Interdisciplinary curriculum and course development.
• Development of continuing education courses and curriculum.
• Monetization of continuing education courses and curriculum.
• Textbook and training materials selection.
• Staff training and enrichment.
• Monetization of training internal and external training programs and noncredit courses.