Below are resources, links and guides for Amy Webb's "10 Tech Trends" keynote at the iMA-SXSW conference, held March 11, 2011 in Austin. If you have any questions or would like additional help, please do not hesitate to contact our office.
[UPDATE] We're hosting two summer microconferences. If you want to learn more tech trends and see a handful of amazing tools, join us on May 21st at 9am PT/ 12pm ET for our 10 Tech Trends microconference. We're going to talk in depth about QR codes, how to use them, how to budget for projects and more at our June 22 QR Code microconference. Both are held online and include a Twitter attendee lounge, a virtual swag bag full of great stuff to download and, of course, vitally important information that you need to know now. Use discount code TECHIE and get 10% registration.
Trends+ links, in order of appearance:
#1 - QR Codes
Amy explained how 2d barcodes can be used for a variety of purposes. We recommend this website to create free QR codes. Webbmedia Group has been tracking QR codes and other two-dimensional barcode standards since 2006. Download and read our original primer on QR codes here (PDF). An oldie but goodie!
#2 - Mobile Scanning
Amy talked about all of the ways that your mobile phone can be used to scan objects, people and other items in the physical world. Examples to try (or not, depending on your comfort level) include Google Goggles and Face. We also explained how OCR can be used to hyperlink print. Tools to try: Abbyy and Nuance. Then, Amy explained how to use mobile phones to scan audio information. See: IntoNow.
#3 - Second Screens
Amy gave an overview of the 2011 tablets and looked at the specs of several models. Download a copy of our Q4 Tablet Matrix here. She also talked about a number of iPad applications that are meant to serve as second screens for broadcast content.
#4 - Dynamic Curation
People want to architect their own content experience, to interact with it, to manipulate the story, to alter the course of their futures. We talked about new dynamic content offerings. Amy demonstrated a number of great new tools, including:
#5 - HTML5
Amy talked about HTML5 and how to determine if your audience is best served with a stand-alone application, or if a website skinned as an app would make more sense. She also detailed some of the political infighing between Google and Apple and shared a demo of The Daily iPad app.
#7 - Data Dumps
In light of the latest Wikileaks release, Amy talked about the number of groups starting to release massive amounts of data, and what journalists can do with that information. Tools include:
#8 - Hyperlocal Hype Cycle Wanes
Amy started with some background on hyperlocal content and the origins of AOL Patch and explained why, according to various research and real-world case studies, current hyperlocal projects aren’t sustainable.
Instead, Amy explained how to make it work: Hyper-personal.
1. Content must be niche. Hyperlocal isn’t niche, it’s just geographically specific.
2. Local is where I am right now. Not necessarily where I live or work.
3. Content must be credible, and it has to be real-time.
4. It’s not just about maps and citizen journalism.
5. Content must be social and must involve social networks to succeed.
She pointed to NPR's ARGO Project as a good example of hyper-personal done well local communities.
#9 - Personalized Search
There are a number of new search tools that harness social networks to dig deep for information. They can be incredibly helpful for reporters...and also terrifying if you become the subject of someone’s investigation.
Amy explained some key changes happening at Facebook and what that means for journalists. Next, Amy showed how combining Spokeo with KnowEm can now be used to track down hidden usernames...and much, much more.
#10 - New Platforms
Amy showed how the Kinect can be used for information delivery. YouTube is launching a broadcast network. We also talked about tablet applications that can "listen" to broadcast TV and radio shows. The future is open with possibility!
Download a bunch more stuff here, for free!
Webbmedia Group's Ultimate QR Code Game.
Webbmedia Group’s Research Note on Baby Boomers and Mobile.
Read Amy's curated guide to SXSW, posted on Mashable.
Q: Where do these trends come from? A: Webbmedia Group is constantly trend-spotting using a combination of traditional research, personal observation, focus groups, social outreach and networking. We use a methodology to track trends, and we do this daily so that we can advise our clients.
Q: Like Amy’s parents, I have absolutely no idea what the heck you do at Webbmedia Group. Explain yourself! A: Simply put, we do two things. (1) We advise all kinds of organizations on what’s happening next in emerging technology/ digital media, and we help get them ready for changes in the market. That might mean prototyping a new iPad application, or producing research on mobile social networks, or recommending a vendor. Most of our clients are on retainer, and we do similar tech trends talks with them monthly but in a much more customized way...and usually for 3-4 hours. Throughout the month, we answer questions, advise on executive-level decisions, send research, make connections to vendors, brainstorm and so on. (2) In addition, Webbmedia Group also offers hands-on training in a variety of areas. We have more than a dozen trainers who are gifted teachers, practitioners and entertainers. Our training sessions are as invigorating as they are enlightening!
Q: I hear Amy has a black belt...? Is she dangerous? A: Yes! Amy does have a black belt in Aikido, and a long time ago she was indeed quite dangerous. These days, she’s too busy for Aikido. Amy serves on the Board of Directors for the Online News Association, the SXSW Accelerator Advisory Board, Knight-Batten Advisory Board, the Advisory Board for Temple University’s Journalism Program and the Advisory Board for the International Center for Journalists. She is the Dean of the Awesome Foundation Baltimore, a Delegate on the U.S.-Russia Bilateral Presidential Commission and one of the Knight News Challenge judges. Amy is also a member of the Academy of Television Arts & Sciences (Interactive Media Peer Group) and serves as a judge for the Emmy awards.