Digital & Innovation Strategy
Our engagements include:
Digital Strategy Mapping: We help stakeholders define goals, assess digital projects/ products, create strategic digital plans and catalyze innovation within an organization. The centerpiece of this work is problem solving. Throughout a digital strategy mapping engagement, we typically deliver:
- A strategic digital plan, with key performance indicators, benchmarks and goals
- A timeline and action plan
- Case studies illustrating the plan’s key points
- A competitive analysis showing your company compared to others
- A likely budget for implementation
- A list of innovative ideas and experiments to try
- Recommendations for best practices and ways to achieve your goals.
Digital Strategy Mapping ranges from a few weeks to a few months. Work is done on-site with you and off-site in your community and in Webbmedia’s offices.
Key Question Answered For Client: What should a single (or multiple) digital component of my organization look like in the near future?
Content Marketing: There are numerous ways in which to effectively use content to market brands, services and messaging. We advise clients on the best content marketing strategies for their businesses and individual campaigns, and we innovate new vehicles for content delivery. We've created content marketing strategies for video, mobile, responsive billboards and more.
Key Question Answered For Client: What are the most impactful content marketing strategies my organization can deploy to be seen and recognized by our target audiences?
Digital Implementation and Capabilities Assessment: We work with our clients to discover their organization's digital capacity. This includes surfacing knowledge gaps (solved through corporate training) as well as reinventing internal structure and workflows (such as new job definitions, titles and functions).
Key Question Answered For Client: What's stifling open innovation and progress in my organization?
Audience Engagement and Data Strategies: Digital channels have segmented traditional demos and markets. In this engagement scenario, Webbmedia Group works with clients to discover current digital audiences. Then, we surface numerous hidden audience opportunities. Once we've discovered a comprehensive audience set, we develop data collection strategies and out-of-the-box ideas to engage those new groups across multiple digital arenas. This project engagement typically includes creating a strategy for measuring key performance indicators and benchmarks.
Key Question Answered For Client: Who and where are our audiences, and what will they want from us in the near and mid-term?
Digital Landscape Assessment: With digital media transforming so rapidly, an organization's competitive set is in near-constant flux. Webbmedia Group can discover not just current competitive threats, but also companies that are poised to cause disruption in the near and mid-term. We then develop strategies for our clients to prevent audience migration.
Key Question Answered For Client: Who is my competition, and how can I beat them?
Continuous Monitoring and Pre-Problem Solving: For organizations with ongoing digital strategy needs, we offer a subscription service. This enables us to work on a variety of projects with our clients and to provide ongoing advising as needs. It also helps to ensure that our clients stay ahead of disruptive technology (and well ahead of competition). This service is available to a select group of organizations, who we will only work with if they are not in direct competition with one of our existing clients. This engagement type includes Executive Strategy Sessions delivered once each quarter, where we outline all of the emerging web/ mobile/ tablet/ social technology and strategies that will matter most. This service includes:
- Quarterly customized Tech Trend Strategy Sessions held at the client's office.
- Up to 30 hours of consulting time each month to ask us questions, seek advice on new projects, solve problems or simply to brainstorm new ideas.
- Research and analysis that alerts you to emerging disruptive technology, websites, social networks, industry trends and consumer behaviors.
Key Question Answered For Client: How can my organization stay ahead of the eight ball, continuously innovating, partnering with or acquiring the best outside startups and launching initiatives that prove we're unquestionably the leaders in our market?
Content Management System Selection: Webbmedia Group offers a 125-point matrix and analysis framework to help large organizations make informed decisions on which content management systems to select. In addition to making CMS recommendations, we also offer a neutral perspective on prospective vendors and service providers.
Key Questions Answered For Client: What's the best possible CMS for my organization's needs now and as we grow? Should we build our own system? How much will it cost? Who are the best vendors and partners? How long will implementation take?
Curriculum and Educational Tools Advising: Webbmedia Group develops curricula for higher education and corporate training companies. In addition, we work with providers of educational software to improve UI, UX, functionality, integration with third party tools and monetization.
Key Question Answered For Client: How can we create and facilitate the best possible, forward-thinking educational plan for our organization?